I decided to try and cross-converge features across my product and texts so the audience could see common features amongst them, which would subsequently, give branding to my band. Real bands such as Arctic Monkeys, The Black Keys and others in very different genre's such as Enter Shikari and JLS use strategies like these to make their bands/groups more successful by creating recognition images. For example I have decided to use the same font and placement across my products, having the scrawny scribbled text on the front cover similarly done on my poster and introducing the music video. This makes the font seemingly have a clear relationship with the artist, and if seen somewhere on posters or other marketing products the audience can quickly relate them to each other therefore giving presence to its consumers. Paramore's front cover of the album "Riot" allowed for recognition from many different audiences because it became iconic. This is something I've tried to develop through my digipak but had also decided not to have this repetition on my other products. This is because the design was slightly different from the original iconic one and I wanted the text font to be the main attraction or representation of the band so in reality this could be used in future products of the artist and this therefore is much more convenient.
I decided to use a black and white colour scheme throughout my product and ancillary texts because I also wanted the colour scheme to converge through them. This also relates to the idea of "branding" as this aids to the audience grasping the connection between the products. I decided when doing this to have my poster in versed from the digipak colour whilst looking allot brighter than the music video so it could stand out when advertising in local music shops and other amenities. Thinking back I think the product would be more effective in versed to the black background and white text because the important text would stand out and would look much more combined and related to my digipak and music video. My music video obviously relates to my digipak as stills from other practise filming sessions are displayed as a collage across my inside panels which to my audience is an interesting feature.
Overall I think my products all combine well using the same features and colour scheme's, but some could be changed to improve the branding effect of the artist. The ancillary texts successfully relate to my music video and features such as text of my ancillary texts to the quick, snap like shots of my music video relate well and show a consistency across my products.
