Social Network

Through my research I have tried to find out everything I need to know to make my music video successful, but another convention used to make video's effective are the promotions and advertisements via social networks towards target audiences. Social networking is now a very large advertisement base for all different bands and artists of different genre's to connect to fans and find ones, to gain a larger audience. I thought it was critical to research into the importance of social networks when advertising the production of a music video because of the increasing importance they are becoming to bands in the present. Young Guns (an alternative rock band from England) had a large marketing campaign up to the release of their new album, and through social networking raised anticipation for the release of their new music video "Learn My Lesson". To begin with the band announced the release of the MP3 version of the song on Radio 1 and simultaneously announced the current preparation of the creation of a music video, this was important information to the fans, so this was the first step to gain a large audience interest. The band then released several pictures of each member (of the band), these pictures showing them cut, bruised, bleeding and dirty which gave the indication of what the music video was going to be like, possibly outside location, dark meaning etc. This process built hype among the facebook and twitter pages of the band, subsequently working as an advertisement for the band, with fans activity being shared amongst their friends. The band then went further to post a location photo along with a date, which suggested the date of release, this small marketing of the video (within the large album marketing) was critical in the making of a successfully viewed video and therefore (even though I will not be able to re-create a marketing campaign) I have created a twitter feed and facebook page for "The Sparrows" so the band still have the availability of (and I have explored) the important social networking websites which keep bands and artists intact with their audience.    

https://twitter.com/TheSparrows_TS
http://www.facebook.com/pages/The-Sparrows/350706431681093